New ‘F1’ trailer brings roaring engines and a pounding soundtrack to life with haptic feedback

Apple TV+ has released a new trailer for the “F1” Brad Pitt movie, which uses haptics to make iPhones shake as cars zoom by.

A man in a racing suit on a screen displays 'F1 The Movie' with a 'Play' button below. He's standing outdoors, likely at a racetrack.

Apple’s haptic trailer for “F1”

“F1” could actually be the last big-budget Apple TV+ cinema release, as it follows a series of flops. Those failures have been partly put down to Apple’s lack of marketing — and that’s not a criticism that can be made anymore.

From regular trailers and promo ads, through an unusual high-profile plugging during the WWDC 2025 keynote, Apple has been pushing “F1” — and now it’s gone further.

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