The generation that gets all of its information from social media has officially entered… the workforce. And that means event marketers have to work more thoughtfully than ever to craft impactful event strategies that can transform these digital natives into brand loyalists in the real world. Finding out what makes Generation Z (consumers born between 1997 and 2012) tick was the topic of the hour at a recent panel discussion hosted by Destination Toronto, where (mostly) Gen Z event professionals who work on a wide variety of live events ranging from consumer activations to business conferences weighed in on what moves their generation from brand skeptics to brand advocates. Here is a snapshot of the conversation, and top takeaways from the panelists.
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