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Even with Apple Intelligence tools and a fresh look for iOS, most iPhone upgrades happen when the old phone breaks down, not when Apple ships something new.
Apple Intelligence doesn’t sell iPhones
Apple’s WWDC 2025 was packed with announcements. The company unveiled a renumbered iOS, and a new design language.
While it didn’t say that much about it at WWDC, Apple’s making a big push into artificial intelligence with Apple Intelligence.
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