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Apple’s “Shot on iPhone” ad campaign has proven to be quite popular since it began in 2014, and it has now received the Grand Prix for Creative Effectiveness at Cannes Lions .
Apple promotes its camera capabilities via billboards and ads ‘Shot on iPhone’
The “Shot on iPhone” campaign was originally introduced as a way to promote the camera system on iPhone. It suggested “if it’s good enough to be on a billboard, it’s good enough for anything you might do with a camera.”
According to a report from Ad Week, Apple was given the Grand Prix for Creative Effectiveness at Cannes Lions for the “Shot on iPhone” campaign. The award was given as a reflection of the simplicity of the campaign around pitching to users that an iPhone and some imagination can produce something great.
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