Apple gains in emerging markets while China demand slows

Apple posted a slight gain in global iPhone shipments in Q2, navigating falling demand in China with growth elsewhere.

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Apple shipped more iPhone models worldwide in Q2 2025

Preliminary numbers from IDC’s Worldwide Quarterly Mobile Phone Tracker show Apple shipped 46.4 million iPhones worldwide in Q2. That was up 1.5% from 45.7 million units in 2024.

The overall smartphone market grew 1% year over year. In total, the market reached 295.2 million units despite economic pressures and weak consumer demand in China.

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