Our monthly interview series goes “live” as we sit down virtually with Jon Wolff, senior global events manager at Lenovo. Wolff will be a featured speaker during Event Marketer’s Experiential Marketing Month this October, presenting on trends and what’s ahead for the industry in 2026. On the agenda for this conversation, however: trade show engagement tactics, budget (and tariffs impacts) and “intentional design.” Enjoy the episode.
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