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Investment analyst firm JP Morgan is predicting that Apple shares will improve in the short term, and predicts a target price rise by the end of 2026, through moderate iPhone 17 demand, but greater Services revenues.
JP Morgan does not expect an iPhone 17 Pro upgrade super-cycle – Image Credit: AppleInsider
In June 2025, JP Morgan trimmed its Apple target price to $230, specifically because of weaknesses in iPhone and Services sales. Now in a note to investors seen by AppleInsider, it’s saying that Apple’s outlook is better than previously imagined.
Ahead of Apple’s Q3 earnings call on August 1, 2025, JP Morgan is expecting limited improvement for this quarter, but better results to follow later in 2025 and up to the end of 2026.
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