Is that a billboard or are you just happy to see an iPhone?

This ad image is hardly clear — get closer to this Apple “Shot on iPhone” billboard before you decide what it’s showing you.

Billboard of a cartoon scuba diver fist-bumping a small octopus on a shark's back, with text 'Shot on iPhone, Drawn on iPad.'

A billboard and the original Shot on iPhone art – Image Credit: TommyGunMassacre/Reddit and Apple/Instagram

The Shot on iPhone marketing campaign is well known for coming up with some creative shots. However, the latest installment may have drivers in Miami seeing something unexpectedly phallic.

Appearing northbound on I-95, the billboard captured by Reddit user “TommyGun Massacre” shows that a billboard has been erected as part of a new “Shot on iPhone, Drawn on iPad” campaign. The idea is that shots from thirteen photographers are doodled on by eight artists, creating a mixed-media digital artwork.

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