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Apple’s average iPhone price in the U.S. just hit a record high for a June quarter, breaking seasonal patterns and signaling stronger-than-expected pricing momentum.
iPhone 15 Pro and iPhone 16 Pro
According to Consumer Intelligence Research Partners, the weighted average retail price of iPhones sold in the U.S. reached $985 in the June 2025 quarter. That’s up from $971 in March 2025 and identical to the number from June 2024.
It’s also the highest ever for a June quarter, but the increase was smaller than expected, especially given the shift in Apple’s lineup.
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