Apple’s iPhone 17 Pro $50 pricing increase strategy won’t matter to half of buyers

There have been rumors that Apple will try to mask tariff-induced price-hikes by doubling the iPhone 17 Pro base storage. This might be a good idea, considering that half of the iPhone buyers pay more for storage already.

iPhone 17 Pro render

Apple is expected to raise the iPhone 17 Pro’s starting price by $50 to $1,049 while replacing the 128GB base model with 256GB. However, about half of buyers already pay for more storage, so the change may not affect their cost.

Leaker Instant Digital, posting on Chinese social media, linked the rumored price increase to the current 30% tariff rate. Doubling the base storage could help Apple present the change as an upgrade rather than just a cost adjustment.

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