Meta accused of inflating ad results & dodging Apple privacy rules

In what appears to be a pattern of behavior reaching back a decade, Meta is said to have lied about ad performance numbers while quietly sidestepping Apple’s iPhone safeguards.

Person in a gray shirt with a raised hand and expressive face against a blue background with a geometric pattern.

Meta CEO Mark Zuckerberg

Apple’s App Tracking Transparency (ATT) arrived in 2021 with a clear message. Apps had to ask iPhone users before tracking them across other apps and websites.

Most people declined, which cut off the flow of user data that targeted advertising depends on. Meta quickly became the poster child for ATT’s impact.

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