Apple’s climate progress faces new pressure from AI’s energy appetite

Apple has slashed emissions by more than 60% since 2015, but its Apple Intelligence ambitions may complicate its path to 2030 carbon neutrality.

Smartphone screen displaying 'Apple Intelligence and Siri' beta description, integration with iPhone, apps, and Siri, with 'Learn more' link and a toggle switch for activation.

AI + environment impact

Apple is striving to balance its climate commitments with its technological advancements. The company aims to achieve carbon neutrality in all aspects of its operations by 2030.

Achieving carbon neutrality includes everything from manufacturing facilities to the energy used to charge iPhones. Yet the rise of artificial intelligence inside Apple products brings with it an energy bill that could test that plan.

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