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Forget gimmicks, forget AI tools and tricks, a new survey has made it clear that Apple Intelligence and other manufacturers’ generative AI implementations just don’t matter to most buyers.
The tortoise wins the race
A poll by CNET and YouGov revealed that only 11% of U.S. smartphone owners upgrade for AI features, a significant decrease from 2024. In contrast, price is the top priority at 62%, followed by battery life at 54%, storage at 39%, and camera quality at 30%.
Apple has faced criticism for trailing Samsung and Google in the AI race. Samsung plastered Galaxy AI across the Galaxy SWX, Z Fold 7, and Flip 7. Google packed the Pixel 10 with Gemini features.
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