Meta unveils new Ray Ban glasses as it aims to get ahead of Apple

Meta’s new smart glasses are twice the price of the last pair, still look ugly, and Zuckerberg can’t stop himself promoting what they don’t do yet. But they are also definitely ahead of Apple in wearable glasses.

Well, they’re less noticeable than Apple Vision Pro — image credit: Meta

Having cancelled its competitor to Apple Vision Pro back in September 2024, Facebook parent company Meta is continuing to focus on an equivalent to the long-rumored Apple Glass. Its latest step is the announcement of Meta Ray Ban Display at this year’s Meta Connect conference.

That conference opened with a very long and remarkably tedious sequence of CEO Mark Zuckerberg walking from a trailer and eventually stepping out in front of the audience. It was all shown, though, from the perspective of his Meta Ray Ban Display, which overlaid various congratulatory and fist-pumpingly enthused messages in his view.

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