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First there was iTunes video, then Apple TV+, and now just Apple TV. Apple’s rebranding of Apple TV+ means that it now has Apple TV, Apple TV, the Apple TV.
Spot the difference. This appears to be the new brand logo for the renamed “Apple TV”. No, not the app. Not the settop box. The streaming service.
Alongside its announcement of when its hit “F1: The Movie” will stream on Apple TV+, Apple slipped out the news that it wouldn’t be streaming on Apple TV+ at all. Instead, you can watch “F1” on Apple TV.
“Apple TV+ is now simply Apple TV, with a vibrant new identity,” says the press release — and that’s it. One line, buried toward the end of the news about the film.
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