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Smartphone shipments reached 322.7 million units in total across the third calendar quarter of 2025, with Apple and Samsung leading the way and neck-and-neck in overall marketshare.
iPhone Air
Manufacturers shipped 322.7 million units between July and September 2025, according to new data from the International Data Corporation. The market recovered after a slow first half of the year.
Strong Trade-in deals and new features helped drive the rebound despite tough global conditions.
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