Relax – Apple tweaking production numbers on new iPhone models is normal

Headlines screaming that iPhone Air order cuts mean the death of the model and is a failure ignore that Apple has absolute mastery of its supply chain, and guessing in advance what will be popular at launch time is an imprecise art.

iPhone Air

Following the launch of new iPhone models, analysts and industry observers drop their guesses on how the iPhone is doing. This reporting, which usually stems from sources purportedly within the Apple supply chain, includes comparisons against earlier models, to see if the new crop is doing better or worse than the last one.

That inevitably leads to comparisons between models, with some seen as more popular than others on the roster. So far, the initial 2025 reports have proclaimed the iPhone Air is the lame duck, while the iPhone 17 Pro models are faring far better.

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