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Apple has reportedly shown an interest in buying media giant Warner Bros., likely to add its content to Apple TV. But there’s competition, with Amazon and Paramount also in the race.
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That’s according to current Warner Bros. CEO David Zaslav after he briefed the company’s senior executives about the plans. Bloomberg reports that Warner Bros. has already turned down two bids from Paramount Skydance because the figures were too low.
The report notes that Warner Bros. is expected to ask suitors to sign nondisclosure agreements within days. The process, which now looks set to become a bidding war, will require an NDA before sensitive business information can be shared.
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