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It’s lauded as one of the most effective ads ever made, it stunned viewers, but on January 22, during the Super Bowl, “1984” launched the Macintosh without even showing the product once. It almost didn’t make it to air.
The famous “1984” Macintosh ad — image credit: Apple
This ad is so famous that you know how it goes. An athlete in full color, runs through a gray room full of gray people and she throws a sledgehammer to smash a gray screen.
All of that gray is down to George Orwell’s Big Brother — or as close as could be without paying royalties — and this spark of color represents the Macintosh.
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