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Ahead of Apple announcing its latest earnings, CEO Tim Cook has revealed that Apple did not quite expect the iPhone 17 range to do as well as it has in China.
Apple’s current iPhone 17 Pro
In November 2025, after the launch of the iPhone 17, it was revealed that one in four smartphones sold in China was an iPhone. Then preorders for the iPhone Air sold out in minutes in the country, and the whole iPhone 17 range broke records.
Yet for years the iPhone has seen sales drop in China, and overall was trending downwards against local rivals.
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