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Apple commitment to US manufacturing has always been notable, even if the company has kept it pretty quiet before 2025. Tim Cook’s attempt at making it look new and fresh during earnings is performative, and unnecessary.
Take a close look at what Apple says it is doing with US Investment — image credit: Michigan State University
Back in February 2025, Apple announced that it would be investing $500 billion into the US economy, with projects such as building AI servers in Houston. It’s no criticism to say that Apple announced this in order to appease Trump who was then pressing it to build the iPhone in America.
The iPhone will never be made in the US — and later Trump seemed to be quite okay about that. But if Apple needed to show it was investing in the US, it was more than capable of that — because Apple has long been investing in the country already.
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