Apple wants you to know that human creativity still powers its services

Syndication February 3, 2026

Apple wants you to know that human creativity still powers its services

A new promotional video for Apple TV shows the human creativity behind its movies and TV shows, pitching it as cutting through the noise of AI slop.

Smiling man outdoors with a small monkey wrapped around his neck, the monkey's paw resting on his head and both facing the camera, with blurred people and greenery behind.

Still from an Apple TV nature show in which that monkey is the devil on his shoulderprobably

Apple just dropped a short promo video highlighting the talented folks behind Apple TV originals. It shows that human creativity and judgment are still at the heart of its services.

The 46-second video, titled “Humans of Apple TV,” is built as a fast-moving montage of behind-the-scenes photographs from Apple TV+ productions. Rather than highlighting plot points or upcoming release dates, the spot lingers on actors, directors, and crew members at work on set.

Continue Reading on AppleInsider | Discuss on our Forums