Alexa+ is now available to every US customer, new Siri still absent

Syndication February 4, 2026

Alexa+ is now available to every US customer, new Siri still absent

There’s a new, improved voice assistant rolling out to users today — and no, it’s not Apple Intelligence-powered Siri.

Tablet-style Alexa device on a wooden shelf displaying smart home controls and family photos, with large text advertising Alexa Plus availability in the U.S., free with Amazon Prime membership

Alexa+ is now available to US customers, and Prime members get it for free

On February 4, Amazon announced that Alexa+, its next-generation voice assistant powered by generative AI, is now available for users in the U.S.

Prime members will get the feature for free. At the same time, non-Prime subscribers can access it for $19.99 a month, which is odd, considering that Amazon Prime is $139, or $14.99 per month for most.

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Alexa+ is now available to every US customer, new Siri still absent