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Apple’s TikTok ad campaign has gone down the absurdist route to promote the MacBook Neo. It’s weird, but it works.
Stills from three Apple TikTok videos promoting the MacBook Neo – Image Credit: Apple
In the attention economy that is modern social media, brands have to be bold with their posts while also marketing their wares. In the case of Apple’s latest activity on TikTok, it’s a very rare demonstration of a company “getting it.”
Apple’s introduction of the MacBook Neo is intended to attract a new audience to its hardware line. With a relatively low price point, it’s going after consumers that are more sensitive to budgeting than ever before, where they congregate online.
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