Sonos returns to speaker hardware after Apple TV 4K competitor & app failures

Two new speakers from Sonos mark the company’s return to product launches after abandoning a planned Apple TV competitor and spending months fixing its software platform after a poorly-executed revamp.

Two tall black Sonos wireless speakers with rounded edges and touch controls, standing side by side against a warm orange to black gradient background

Sonos releases two speakers

The company recently canceled a planned streaming device known internally as Pinewood, which had been intended to compete with Apple TV 4K. Pinewood had been under development as Sonos explored expanding beyond speakers into video streaming hardware.

Instead, Sonos introduced two new speakers on March 10 — the portable Sonos Play and the lower-cost Era 100 SL. The launch marks the company’s first new consumer speakers since 2024 after layoffs and executive departures slowed its hardware roadmap.

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