Apple Business goes free, consolidating business and brand management tools in one platform

In mid-April 2026, Apple will roll out a rebranded and free Apple Business platform, newly refurbished to provide helpful digital tools to businesses of all sizes. Here’s what’s included.

Apple laptop, tablet, and iPhone displaying Apple Business apps and dashboards on a colorful gradient background, showing business profiles, directories, and management tools across synchronized devices

Apple Business coming April 14 | Image credit: Apple

On Tuesday, Apple announced that it would merge all of its enterprise tools into a single platform dubbed Apple Business. And, as a bonus, all of the features will be available for free, starting April 14, in more than 200 countries and regions.

“Apple Business is a significant leap forward in our decades-long commitment to helping companies of all sizes leverage the power of Apple products and services to run and grow,” said Susan Prescott, Apple’s vice president of Enterprise and Education Marketing.

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