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Like a schoolyard bully, Google started the blue and green iPhone and Android user message bubble fight, and after taking a beating, it wants it to stop now.
RCS messaging does bring more features to cross-platform messaging.
Previously, Apple users had Messages which show up as blue bubbles, but Android people in the same chats were shown in green ones. Behind that trivial difference, there was another trivial difference — Android users were limited to old-style SMS and couldn’t exchange images and videos with iPhone users.
Outside of the US, iPhone users have to stop to think which message bubbles are green and which are blue — because WhatsApp is so much more prevalent. Inside the US, Google continually failed to make an Android equivalent of Messages that worked, and so went another route from then right up to now.
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