Germany says Apple can’t claim Apple Watch is carbon neutral

A German court has put its foot down over Apple’s heavily-criticized claim that the Apple Watch is a carbon-neutral product, and the company may need to change its advertising very soon.

Smartwatch with a colorful display, showing the date 'Thu 28' and time hands over a dark screen, on a textured gray strap.

Apple Watch Series 9 was the first model to be described as carbon neutral

Apple first made its claim about carbon neutrality with the Apple Watch Series 9 back in 2023. Immediately, European environmental groups called it misleading, while a Chinese research organization described Apple’s claim as “climate-washing.”

Now according to Reuters, a regional court in Frankfurt, Germany, has ruled that Apple’s claim is both unfounded, and in violation of competition law. The issue centers on Apple’s offsetting carbon emissions through a Paraguay project where it plans eucalyptus trees on leased land.

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