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During WWDC, Apple gave some creators the chance to see how Apple has turned its audio labs into engineer playgrounds where they try to chase the illusion of perfect sound.
AirPods Pro 3
The company likes to make AirPods look effortless — they connect fast, sound clear, and disappear into your daily routine. That illusion comes from years of work in labs most people will never see.
Inside Cupertino buildings, Apple has set up a maze of test rooms and studios designed to make earbuds sound like professional gear. In September 2025, reporters from Engadget were given a rare tour.
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