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Apple CEO Tim Cook celebrating the iPhone 17 launch with crowds of buyers at Apple Fifth Avenue in New York, comparing it to the Super Bowl, calling it Apple’s most important day of the year — and insisting tariffs played no part in price rises.
Tim Cook at Apple Fifth Avenue — image credit: CNBC
Following the reports of huge crowds at Apple Stores across Australia and China, the first US stores have now opened to sell the iPhone 17 range, new Apple Watches, and AirPods Pro 3. CNBC reporter Steve Kovach at Apple Fifth Avenue says that “the energy here is like 10 times what it was this time last year.”
“I can barely hear myself speak,” he continued. “There’s singing, there’s dancing… it’s actually pretty wild [and] I haven’t seen an iPhone launch like this in the last several years.”
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