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In what could be Apple’s quietest and most subtle rebranding exercise in its history, Apple TV+ is slowly losing the Plus and confusingly becoming just “Apple TV.”
The current and soon to be replaced Apple TV+ logo – Image Credit: Apple
The Apple TV+ streaming service is very similarly named to the Apple TV set-top box, but now the names are identical. Thanks to a small rebranding effort by Apple, the two are now known as Apple TV.
In a paragraph at the end of a press release about “F1 The Movie” arriving on the streaming service, Apple announced the name change.
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