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Two decades ago, Tim Cook was formally named as Apple’s Chief Operating Officer, setting him on the road to be the chief of what is likely the most impactful company of the 21st century.
Tim Cook (left) with Steve Jobs — image credit: Apple
Chief Operating Officers don’t get as much attention as Chief Executive Officers, but at least in the case of Apple, the COO has proven key to the company’s success. So much so that it’s not a surprise Tim Cook was promoted from COO to CEO, but also so much so that it’s surprising what Apple did before him.
Tim Cook was named Apple’s COO on October 14, 2005 and officially, his predecessor was… no one. Not quite.
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