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Speaking during Apple’s latest earnings call, Tim Cook revealed that in the last quarter, tariffs have hit Apple to the tune of $1.1 billion — and it will be another $1.4 billion in the holiday quarter.
Apple CEO Tim Cook
In the last earnings call, Cook predicted that the impact of tariffs would cost Apple much more in this next quarter. Between direct tariff payments and the cost of restructuring its global supply and delivery chains, Apple had spent $800 million.
That had actually been less than the $900 million Cook had previously expected.
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