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Poland has opened another antitrust investigation into App Tracking Transparency, to determine if Apple misled users about privacy while also creating an advantage over third-party app developers.
App Tracking Transparency – Image Credit: Apple
The introduction of App Tracking Transparency in iOS 14.5 was intended as a way to allow users to decide whether to allow app developers to track their activity. While the intention was to increase the user’s privacy, Apple’s implementation has once again prompted a government regulator to probe the situation.
On November 25, Poland’s UOKiK has started another investigation into App Tracking Transparency, and whether Apple had restricted competition in mobile advertising. Reuters reports that, to the anti-monopoly regulator, ATT may have limited advertisers’ ability to collect user data for advertising purposes while simultaneously favoring Apple’s ad program.
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