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Investment firm Wedbush has increased its Apple price target both because of its belief that changes in executives mean that Apple Intelligence will succeed in 2026.
iPhone 17 Pro models continue to be a hit
In October 2025, Wedbush raised its Apple target from $310 to $320, specifically because of sales of the iPhone 17 range. Now its analysts say that these latest iPhones are continuing to be a success, but also that there is now to be a sea change for Apple Intelligence.
Apple has long said that an Apple Intelligence-enhanced Siri will debut in 2026, but Wedbush is more focused on the expected partnership with Google Gemini. In a note to investors seen by AppleInsider, the company says it expects Apple to formally announce the partnership in early 2026.
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