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As some users have noticed, Meta is rolling out premium subscriptions that bundle AI tools with ad-free access, shifting advanced features behind a paywall while free users remain part of its advertising model.
Meta rolls out subscriptions for its services
On January 26, Meta announced that it was going to test premium subscriptions across its apps. The subscriptions will offer exclusive features and expanded AI tools, while ad-supported versions remain free.
Under the test, users are presented with a clear choice between two paths. People can subscribe to use Instagram, Facebook, and WhatsApp without ads, or continue using the services for free while agreeing to ongoing data use for advertising purposes.
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