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Analytics firm Omdia claims that in 2025, Apple set an all-time sales record for the iPhone in Europe, with a 6% year over year growth.
The iPhone 16e helped Apple to a record year in Europe
Back in June 2025, Apple’s lower-cost iPhone 16e was reportedly selling well in Europe but not as well as the even lower-cost iPhone SE that preceded it. Now, however, figures for the whole of 2025 show that altogether, the whole iPhone range scored Apple a record year in the region.
According to analytics firm Omdia, Apple’s 6% year-over-year growth means it shipped 36.9 million iPhones. That gave it a record 27% share of Europe’s smartphone market.
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