Freitag’s Latest Bags Have a Funky New Ingredient: Plastic


Not long ago, upcycling became ultra hip. It’s now common in consumer soft goods to find apparel, tote bags, backpacks, and laptop sleeves made of material that was used for something entirely different in a previous life. You can get shoulder bags made of discarded sailcloth and pillows sewn from Japanese shibori remnants.

But one of the first brands to stoke the upcycling craze was Freitag. The Swiss company has been making backpacks and messenger bags out of recycled truck tarpaulins since the early 1990s. In fact, those rubbery and rugged truck tarps—weatherproof polyvinyl sheets used by shipping companies to secure their clients’ inventory on a truck bed and keep it from getting blown all over the freeway—have come to define the brand.

Now Freitag is bringing a new design to market: a line of bags that are made partially of truck tarp, and partially of material spun from recycled plastic bottles. For the new line, Freitag has partnered with a Swedish company called We aRe SpinDye, one of several companies making synthetic yarns out of broken-down PET plastic bottles. SpinDye’s plastic yarn is woven into a textile which Freitag uses to build the inner lining and the more flexible parts of the bag. Truck tarps make up the rest of the piece.

The Phelps.

Oliver Nanzig

The Rollin.

Oliver Nanzig

The first bag from this “Tarp on PET” collection, a drawstring-closure backpack/tote combo named Cinnamon, was released on February 14. Now, exactly one month later, Freitag is adding three new designs. There’s a commuter backpack called Carter, a sling/fanny-pack piece called Phelps, and a roll-top shoulder bag named Rollin.

The most noticeable advantage of this new design is a big reduction in weight. The truck tarp material is insanely durable—just yesterday I met somebody who’s been using the same Freitag truck-tarp laptop sleeve for 20 years—but it’s also thick and rather stiff. Make a whole backpack out of truck tarp, and weight starts to become an issue. These new Tarp on PET bags, however, are mostly constructed from that new plastic-bottle fabric, so they’re much lighter and more pliable. The brightly colored tarp sections are incorporated sparingly, giving the bag structure and adding durability where it’s needed the most: in the straps, along the bottom, and on the seams that see the most stress.

Carry On

A few weeks ago, the company loaned me a Cinnamon bag to check out. I used the 17-liter tote on a few commutes and shopping trips, where the design drew compliments and lingering looks. Behind the front tarp section, there’s a stash pocket with a magnetic closure that’s perfect for your phone and keys. One quibble, though. The Cinnamon has four straps: two handles, and two backpack straps. The tote-that’s-also-a-backpack is on-trend right now, and similar designs I’ve seen let you unhook the backpack straps and stash them somewhere in the bag, like behind a flap or in a pocket. The Cinnamon doesn’t do this, and the backpack straps are fixed. So if, like me, you prefer to use it only as a tote, you have these extraneous backpack straps flopping around. A minor point, sure, and you may not even think of it. But, just sayin’.

The bags are on sale now at Freitag’s website and at select stores. Just like Freitag’s other products, each piece is unique. Whatever designs, colors, and splotches of text appear on your bag are determined by whatever recycled truck tarps the company has in stock at the factory that day. The website lets you pick the individual design you want, and the stock rotates all the time so you can always see fresh choices. (There are usually plenty of solid color variants mixed in with the more adventurous designs.)

The Tarp on PET bags are not cheap. The Cinnamon costs $210, steep for a tote bag, but not outrageous for a one-of-a-kind item. But it could last you a decade or longer, and if it doesn’t, the company offers a comprehensive repair service.

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